GrD3000: Product Re-design. Thoughts and Layouts

So here's my design from 3000: Elmer's Rubber Cement, one showing my jar with color options I threw in to consider...not entirely sure if i want to stick with the blue from original elmers (definitely keeping the elmer's orange out of the mix)..The other shows my box design with bottle enclosed. It has perforated cuts so that the top box flap fits snugly over the jar top. the "e" logo on the top of the jar is a sticker that can be pealed off and applied elsewhere (logically...). Also shown is a close-up of my label in full. I'd appreciate any advise on color swatches, package construction, or logo strength before I make my final portfolio piece.
Just to let you know a little of my though process behind this design: Was tired of seeing the same old elmer's designs i've seen since a kid..and a logo (Elmer the Bull) that makes entirely no since and relates in no way to the product except that maybe little kids might associate the bottle with milk or may just like the big smiling animal?? anyway, when i look at the glue choices on the shelf, elmer's seems one of the least substantial choices of the bunch. I think it has a lot to do with the fact that they had us use Elmer's in elementary school to make horrible crafts and collage that was always messy and almost always fell apart. So when i see elmer's Rubber Cement, I immediately think...nah...not strong enough. So I decided to try and give it a more official, scientific look. This is achieved more in the way that I lay out the type on the label and utilize lots of white space. I wanted to keep the logo somewhere in between fun and scientific...precise...but I don't want to let those down who still want to walk into the store and be reminded of childhood as they stare down at their little jar of joy. Whereas the original design is a busy mix of blue and orange with a smiling bull, I want my design to be more formulaic, similar to a prescription bottle, easy on the eyes and give a greater sense of strength to the product itself. Anyway, that's sort of my thought process behind the whole thing.