Time to go digital

So, the lightbulb has begun to light up. Still a somewhat dim light, but it continues to brighten. After much research and sketching, I have diverted my energy toward developing my logo in digital format. Tomorrow, I am going to begin a line etch of the logo on a zinc plate using hardground to give the key a unique textured look. I may also try incorporating a typeface into the plate to see how it looks. Anyway, I would enjoy feedback. Thanks





The science of my logo design



















So these are my thoughts at this point:

I pushed the limits of the key-hole idea but.. instead, I thought, a key would be a greater reference to Ernie's Showroom than would a key-hole. Using a key for the brand identity would allow me to incorporate many more things into my various productions for the company. For instance, I could use the key in conjunction with a key-hole if the circumstance arose where I thought it might be appropriate..Or I can also envision a delicate ribbon tied around the key-head, dangling down with some little tid-bit of information, such as an event title and date or something of the sort..
anyway, what I'm getting at is that the bottom image is my template for the key logo (not sure if it is going to be vertically or horizontally oriented)....i believe that the horizontal orientation may be easier in conjunction with my type, but the vertical orientation I find to be equally as interesting. I have secretly disguised the swirls at the top of the key as lower-case "e" and "g" wrapping around each other. I feel that if the key were layed out horizontally, though, that the same disguise could be initiated with the other end of the key that hangs down...the shape already references an E & G to some extent.
I realize that it isn't necessary for the E and G to even appear, but I think I think that i was blessed with two letters that work very well together and make for interesting patterns.
As far as the key-head section goes, I'm leaning more towards the few that give reference to foliage (leaf shape), as most of the products (especially furniture) from Ernie's showroom are made from natural elements from special locations around the world. Might be important to point to that interesting characteristic in the logo..or maybe not. What do you think?
I have really tried to think about the negative space that the design of the key-head makes. Since there are three categories of products (furniture, wall coverings & fabrics) that will need placement on many of my designs for the company, I'm thinking that a triad of shapes that the negative space creates could be extracted for usage with these three product categories. For instance, with the design that appears at the top of the fully-drawn key, the three cone shapes could be flipped 180 degrees and placed in conjunction with the company sub-title: Furniture Wall Coverings Fabrics.
Just a thought....

Other concerns: Key-head looking like a pretzel. COLOR incorporation. TYPE incorporation.