2.17.2008

Company Item Applications

Business Card Cut-out design: the triad "tear" shape negative space of the key-head...by the way, if anyone knows what the top of a key is called, let me know. I've got a feeling it isn't just "key-head"

Match-box design: people tend to hold on to matches & use them frequently. would work especially well for chain-smokers. Not only would the receiver continue to use the business card/matchbox, but the possibility that they might pass the box to others is strong, giving the business card more exposure. Also, many people tend to collect things such as match boxes so this raises the possibility of the match-box business card sticking around even after all the matches are used.

Key-chain design: if i could figure out a way to manufacture a small, metal key, the receiver could hook it to their set of keys or put it on their key-rack at home, increasing the amount of times per day the receiver would look at it (every time they reached for their keys)...which could be 5, 10, 20 times a day...who knows

Playing-card design: a typical set of cards on one side, but the side which usually contains a repeating pattern (traditionally in red or blue) could contain the company logo/information. this would serve to increase the interest of the card and the probability of the receiver using the card again and again. unless they're an avid solitaire player, it is highly likely that others would be exposed to the cards as well.

Wood-cut design: I have a friend who works in a custom wood manufacturing company. they produce custom doors with extensive/precise cutting decorations. A machine in the warehouse is capable of custom cutting any piece of wood into any shape imaginable. I though i might be able to produce a series of business cards made of thin strips of wood. The only problem might be the application of any text/information b/c the machine may not have to capability to do such small-scale carving. Some sort of lino-cut or stamp might be a possibility?



Those are my initial ideas I just came up with. Will update as the process runs along.

By the way, if you haven't checked out the business card design website which Jared posted on his blog, check it! There really are some great business card designs that are quite innovative/inspiring. The address is: http://inspiredology.com/business-cards/cool-business-cards/
VERY cool stuff, thanks jared